Moreover, I know that the majority of the food given to the homeless at the mission is donated, so regardless of any particular meal being worth a couple bucks, the rescue mission certainly isn't spending the amount of money on food they are collecting on behalf of the homeless.
So, now look at what they've done. They continue with the same advertisement, sans the line, "buys a meal for a homeless person." Now the message looks a bit odd. I guess they are just expecting people to fill in the blanks. Or maybe, what they are actually saying is that Hope costs $2.26. Or for that amount of money they will give some hope to the homeless. I don't know.
What I would like to see is a break down of that $2.26. How much of that is actually making it down to the homeless, and how much of it is diverted to "overhead." There are cheaper ways of helping the homeless. See http://thekeyalliance.org for more info on that.
Here's hoping that the homeless will actually get a meal worth $2.26.